Wookieepedia Contests talk:Predict the Madness 2016/@comment-24574753-20160330233653/@comment-24695211-20160331005126

My theory is that the image of Luke we are voting on is badass, super Jedi Luke from ROTJ. I remember two years ago they showed smiling farmboy Luke from ANH instead. So people are thinking of the more mature Luke instead.

Also thinking Ep VII is influencing his popularity