Hasbro Inc.

Hasbro is a toy company that bought Kenner in the 1990s. It currently makes all Star Wars action figures. Hasbro also manufactures a number of other Star Wars brands, including Galactic Heroes, Star Wars Transformers, and Titanium Series.

Hasbro 3.75 Inch Action Figure Collections
Hasbro's most popular brand is their 3.75 inch action figures. Not all figures are this specific height - smaller characters such as Jedi Master Yoda, Astromech Droids and taller characters like Darth Vader are of a height that keeps them in scale with the majority of figures that are around 3.75 inches in height. As with the original vintage figures, Hasbro has had major success with these 3.75 inch range and has over 13 years has released 7 different production ranges plus many special editions and vehicle pack-in figures.

Power of the Force 2 (1995-2000)
Power of the Force 2 was Hasbro/Kenner's first action figure collection, since Kenner's "Vintage" line ended a decade earlier in 1985. The initial line was characterized by a muscular look typical of boys toy lines of the time. This bulked up aesthetic was toned down as the line continued and was phased out by 1998 in favor of a more movie accurate look. The line comprised characters from the Original Trilogy, most of them new versions of characters produced by Kenner from 1978 to 1985, but in 1998 also contained a wave of Expanded Universe figures from Star Wars comics, novels, and video games. Vehicles from the Power of the Force line for the most part reused the "Vintage" Kenner molds, updating their paint schemes and electronics, a practice Hasbro would continue for future lines. Following the 1997 Special Edition release of the Original Trilogy, new figures, vehicles, and beasts were created based on the newly created or revised footage. 1997 also saw an evolution in the packaging design as the decoration changed from featuring a red lightsaber glow to a green. The next change, Although short lived, featured cards with a hologram sticker. These used a standard green card but with a hologram sticker of the character simply stuck on to the card were the original picture would be. Another interesting fact to note is that some of the hologram cards can be found with the Power of the Force logo missing. Beginning in 1998, the packaging was revised once again, this time to feature a promotional pack-in in the form of a photo slide known as a Freeze Frame Slide, depicting a scene from the film in which character can be seen, 56 of these figures were released. There are two Freeze Frame cards that are worthy of note for their rare value. Firstly is the skiff guard Weequay, this being the rarest of the Freeze Frame cards due to being the last of this line to be produced. The next figure worthy of note is R2-D2 with data attachments, the early figure featured a variant Freeze Frame Slide with the words "Imperial Trash Compacter" in the caption. This slide was then altered to read "Death Star Trash Compacter", making the original "Imperial" card a rare variant for collectors. A slide viewer shaped in the style of Luke Skywalker's Macrobinoculars, as seen in the opening moments on Hoth in Star Wars Episode V: The Empire Strikes Back, were available as a mail away offer. In 1999, in preparation for Star Wars Episode I: The Phantom Menace, the Freeze Frame cards were replaced by 11 special figures known as Flashback Photo cards, these cards came with an oblong shaped plastic framed photo which shifted an image of a character from the original trilogy back to it's Episode 1 counterpart of earlier version of the character, for example, the Darth Vader photo pulled down to show the ten year old Anakin Skywalker. This was achieved via pulling a small tag that protruded from the bottom of the packaging bubble, enabling this function be used without removing the figure and photo from the bubble. Also in 1999, with the final waves of The Power of the Force II, Hasbro discontinued use of the Kenner name, but aside from a change of corporate logos the line would continue largely unchanged.

Shadows of the Empire (1996)
This small set of 5 action figures were released alongside the Power of the Force 2 line for one year. They were based on characters from the novel, video game and graphic novel Shadows of the Empire. This line included Chewbacca in a Bounty Hunter disguise, Princess Leia in Boushh disguise, Dash Rendar, Luke Skywalker in Imperial Guard disguise and Prince Xizor. Packaging for this line changed from the normal red lightsaber glow look of The Power of the Force II range to a purple saber glow. Due to changes being made in the packaging of the Power of the Force II line, these figures were also released on Hologram cards. Following the conclusion of the line, some of the figures and vehicles were integrated into the regular Power of the Force II line.This line also included Hasbro's first original vehicle not based on a vintage Kenner mold in the form of the Outrider, Dash Rendar's ship of choice. A second original vehicle, Xizor's Virago, was planned but never produced in toy form, yet was released in model kit form from AMT/ERTEL company, along with a 1/6 vinyl scale model kit of Prince Xizor. Applause also released two 1/8 scale, limited articulation vinyl figures from Shadows of the Empire comprising of Dash Rendar and Prince Xizor, a limited edition single piece statuette was released composed of Emperor Palpatine, Prince Xizor and Darth Vader.

Episode I (1999)
To mark the release of Star Wars Episode I: The Phantom Menace, a whole new collection of 3 and 3/4 figures were released under the title of Episode I. At the time, this line was unique from other lines in that it covered only the characters and droids from the new movie, no characters were included from the vintage films. As a prelude to the new movie, and to increase interest, two preview items were made available in 1998. The first being a mail-away 3 and 3/4 inch promotion for Jedi Master Mace Windu. This figure came in a window box and featured a blue saber instead of his trade mark purple saber. The other preview item was a large scale Battle Droid on STAP, this was available at retail and featured an "Episode I coming in 1999" quote on the box. The full initial waves of figures, vehicles, and beasts were released at midnight, May 3rd, 1999, in an event called Midnight Madness. The line introduced a new level of paint and sculpture detail, as well as increased points of articulation on select figures. A new pack-in feature was also included called COMMTech chips, these chips also doubled as stands for the figures and, with the addition of a separately sold chip reader, enabled figures to electronically say phrases from the film. This feature was also included in the last small wave of Power of the Force 2 figures produced at the time. In some EU and Asian countries these COMMTech chips were not made available on cards due to health and safety reasons or simple non interest in the new technology. In this case, Hasbro, not wishing to seem that they were offering less by selling a figure with no additional in packaged item with it, placed either a bonus Battle Droid or Pit Droid in with the figure. Placed on a standard card with an enlarged bubble, the bonus Battle Droid was not well articulated, had a modeled in the hand Blaster and had no body paint detail. In the UK the name COMMTech was not used on Episode I cards due to the name being used under license by another company, instead the name COMMTalk was used. On some early cards a printed COMMTalk sticker was placed over the top of the COMMTech logo, then the bubble placed on top of the sticker. As with Power of the Force vehicles and beasts, figures were made available in their packaging. Some notable sought after figures in the range are TC-14, Holographic Darth Sidious, R2-B1 astromech droid and Queen Amidala (Battle).

Power of the Jedi (2000-2002)
The majority of The Power of the Jedi action figure collection were based on the three vintage trilogy films and a few characters from Star Wars Episode I: The Phantom Menace. This line ran from 2000-2002, saw 57 figures being released and the introduction of the concept figure, an idea that was to repeat itself later on in Hasbro collections. Most of these concept figures were based on production sketches from Phantom Menace, but they were not marketed as concept figures, this idea was to come later in the 30th Anniversary collection. The line revisited several old favorites from the vintage trilogy and new Episode I characters, but this line introduced some new never done before figures from A New Hope, the most notable being Jek Porkins X-Wing pilot. Shmi Skywalker was also created, a figure that oddly was not seen on Episode I cards. The older characters were retooled giving the figures a more movie accurate sculpt, more articulation and a new variations on old themes. New accurate tooling of Luke Skywalker X-Wing pilot featuring removable helmet, Ben Kenobi in robes, Han Solo wearing a stormtrooper belt and Chewbacca with the Falcon's chess table were created. In early 2002, four action figures from Star Wars Episode II: Attack of the Clones were released as part of a Sneak Preview collection. Three special twin figure packs were also produced to commemorate the series' 25th anniversary of A New Hope, these being taken from scenes in the Death Star featuring Obi-Wan versus Darth Vader, Han Solo and Chewbacca and Luke Skywalker and Leia Organa's swing to freedom. The majority of the carded figures came with a pack in set of cards called "Force File", they contained information on the characters statistics, abilities, weapons and ship.

Star Tours (2002-2003)
In 2002-2003, in conjunction with Disney, a set of 12 figures were released based on the droid characters from the Disney World Star Tours ride. A total of 12 figures were released on two different card styles, the first used the Power Of The Jedi card while the later used the large deep bubble design of the Star Wars Blue Saga card. Amongst these 12 figures, three astromech droids were produced included R3-D3, a transparent dome astromech, R5-D2, similar to R5-D4 but with two eyes on its dome and R4-M9. This later droid is the same droid that was released in the Power of the Jedi line except with different coloring and missing the pack-in MSE-series Mouse Droid. Five other Star Wars / Disney character cross over figures were produced, for example, Donald Duck as Han Solo.

Star Wars Saga (2002-2004)
Star Wars Saga was a set of action figures, vehicles, and beasts created for Star Wars Episode II: Attack of the Clones It was released in May of 2002 with the second Midnight Madness event. Following the initial waves, the line expanded to include action figures from all of the Star Wars films produced at the time. The line was characterized by more action posed sculpts, a look Hasbro had debuted with The Power of the Jedi figure of Eeth Koth, and action features utilizing magnets and springs for simulated force powers and attacks.

Clone Wars (2003-2005)
Clone Wars was an action figure collection, released alongside Star Wars Saga, and consisted of two differently styled lines. The figures released were based on the events of the Clone Wars. The main line of Clone Wars figures and vehicles were made in the movie accurate style of the Saga line, but with added weapons and armor. Some of the figures and vehicles would later be integrated into the regular line. The second line of figures was sculpted with limited articulation in the animated style of Star Wars: Clone Wars micro series. In addition, several animated style 3-Packs were released in 2005.

The Original Trilogy Collection (2004)
The Original Trilogy Collection was released shortly after the end of Star Wars Saga line. It contained characters based on the Original Trilogy in packaging styled similar to the original Kenner Vintage line of figures, though the final waves of figures included characters from The Phantom Menace and Attack of the Clones. The line was a combination of new sculpts along with several reissued figures from previous lines updated with new paint schemes. A second line known as the Vintage Original Trilogy Collection, or VOTC, duplicated the original Kenner packaging with new figures featuring a higher degree of detail and articulation than the regular line, features which would find their way into the regular line of figures in successive lines, including a re-scaling of the figures to more accurately represent the heights of individual characters, making characters like Luke Skywalker smaller and Chewbacca larger..

Revenge of the Sith (2005)
Revenge of the Sith was a collection of action figures based on characters from Star Wars Episode III: Revenge of the Sith The line was introduced with a wave of four Sneak Preview figures, as well as one Sneak Preview vehicle before the full line debuted in the third Midnight Madness event in May of 2005. Sculpting and articulation advancements made with the earlier VOTC line were integrated into the regular line over the course of this collection and each figure included a figure stand recreating an environment from the film. The Cinema Scene multi-packs of previous lines, which recreated signature scenes from the film series, were replaced by the more action oriented Battle Packs, while the Evolutions line of three packs paid homage to the series' heritage with premium, VOTC styled figures. For the first time, individual figures were released as retail exclusives with retailers such as Toys R Us and Target each receiving exclusives. Previous exclusives had been either convention or internet exclusives or vehicle pack-ins.

The Saga Collection (2006)
The Saga Collection was released in 2006, and covered all six Star Wars films, and some characters from the Expanded Universe, repeating the pattern of the Original Trilogy Collection, or OTC, of releasing new figures alongside reissued figures with new paint schemes. As with the OTC, there was also a line of premium Vintage figures. Two separate lines of figures were released consisting entirely of reissued figures from Revenge of the Sith alongside with the regular Saga line- The Episode III: Heroes and Villains collection, consisting of the film's main characters, and Episode III: Greatest Battles collections, consisting primarily of secondary characters. Each basic figure came with a display base as well as a mini holographic figure pack in. The initial wave of the holographic figures were blue while later waves were red. In addition to the pack ins, the Ultimate Galactic Hunt, or UGH, promotion featured chase figures with special packaging and a mail away offer for a figure of George Lucas in Stormtrooper disguise. The practice of providing retailers with exclusive figures expanded with Wal-Mart receiving an entire wave of exclusives, primarily consisting of repaints of characters previously issued as pack-ins. The Deluxe line of figures and Beast Packs were discontinued with this line while the vehicle line, outside of retailer exclusives, was narrowed to the mid-sized single figure starfighter line.

30th Anniversary Collection (2007-2008)
The 30th Anniversary Collection was released in spring 2007, and contained figures from all six Star Wars films as well as a much higher concentration of Expanded Universe Figures than any line prior to it, including characters from a variety of EU sources. This was spearheaded by the introduction of the Comic Two Packs, which included a signature comic from either the original run of Marvel comics or the modern Dark Horse comics along with two figures from the comic. Whereas the Marvel packs featured existing figures repainted to match their color scheme from the four color printing process of the original comics, the Dark Horse Comic Packs favored new figures based on new characters introduced in comics, video games, or novels. As with the Heroes and Villains and Greatest Battles lines before it, a sub-line of repackaged figures called Saga Legends was released. Unlike its predecessors, however, the Saga Legends Line included a number of Fan's Choice figures, which were voted on by the fans through various collecting sites including [www.rebelscum.com] in 2006. Several of these figures had been only available previously as exclusives or as part of multi-pack or vehicle pack-ins. Each basic figure came with a special collector coin in 2007, created in the style of the coins from the original Power of the Force line in 1985. A coin album was released to collect them in and included a Darth Vader figure. Each 30th Anniversary Collection figure included a unique coin while the Saga Legends figures included coins displaying their particular movie episode, or, in the case of the Expanded Universe characters, a special black or gold EU coin. Gold coins were also available as part of the line's Ultimate Galactic Hunt for that year and additional coins were included as the UGH mail away premium, as well as a few released as convention exclusives. In 2008, the coins were replaced by a return to display bases. 2008 Saga Legends figures featured a mail away form to collect 4 UPCs and send away for a 'The Clone Wars' preview figure, Captain Rex.

30th Anniversary Collection from 2007 Complete List
1. Darth Vader (Revenge of the Sith) with coin album
 * Wave 1 Revenge of the Sith

2. Galactic Marine Trooper

3. Southern Mustafarian

4. R2-D2

5. Obi-Wan Kenobi

6. Mace Windu

7. Airborne trooper

8. Super Battle Droid

9. McQuarrie Stormtrooper 10. Rebel Honor Guard
 * Wave 2 Yavin

11. Han Solo (Falcon gunner)

12. Luke Skywalker (Yavin Ceremony)

13. Death Star Trooper

14. Biggs Darklighter (Rebel Pilot)

15. McQuarrie Boba Fett

16. Darth Vader (A New Hope)
 * Wave 3 Tatooine

17. Biggs Darklighter (Tosche Station)

18. Luke Skywalker (Moisture Farmer)

19. Jawa with LIN Droid

20. Stormtrooper

21. McQuarrie Chewbacca

22. M'iiyoom Onith

23. Elis Helrot

24. Animated Debut Boba Fett
 * Wave 4 Jabba's Palace

25. Luke Skywalker (Jedi Master)

26. CZ-4

27. Umpass-stay

28. McQuarrie Darth Vader

29. Hermi Odle

30. C-3PO with Salacious Crumb

31. Roron Corobb
 * Wave 5 Expanded Universe

32. Yoda with Kybuck

33. Anakin Skywalker

34. Darth Revan

35. Darth Malak

36. Qymaen Jai Sheelal (Pre-Cyborg General Grievous)

37. McQuarrie Starkiller Hero (early Luke Skywalker)

38. Han Solo (Torture Rack)
 * Wave 6 The Empire Strikes Back

39. Lando Calrissian

40. General Pharl McQuarrie

41. 4-LOM

42. McQuarrie Snowtrooper

43. Romba and Graak
 * Wave 7 Endor

44. Tycho Celchu

45. Anakin Skywalker Jedi Spirit

46. R2-D2 with Cargo Net

47. McQuarrie Han Solo

48. Darth Vader Hologram
 * Wave 7.5

49. 7th Legion Clone Trooper

50. Hawkbat Battalion Clone trooper

51. R2-B1

52. Naboo Soldier

53. Rebel Vanguard Trooper

54. Pax Bonkik

55. Clone Trooper (Training Fatigues)
 * Wave 8 Clone Wars

56. Padmé Amidala

57. Jango Fett

58. Voolvif Monn

59. Droideka (Destroyer Droid)

60. McQuarrie Rebel Trooper

In addition there are exclusive coins that will be available.

1. The Phantom Menace 2. Attack of the Clones 3. Revenge of the Sith 4. A New Hope 5. The Empire Strikes Back 6. Return of the Jedi 7. Expanded Universe 8. McQuarrie Luke Skywalker 9. McQuarrie Obi-Wan Kenobi and Yoda 10. McQuarrie General Grievous 11. McQuarrie C-3PO and R2-D2

Their is also a Vintage Mail Away Coin Set available, where fans can collect a certificate, and collect the UPC codes from 6 figures, and mail them away for a coin set. These coins were

1. Toy Fair Collector coin (also called Celebration IV coin or CIV coin, an exclusive from CIV) 2. Princess Leia Endor 3. Bossk 4. IG-88 5. Han Solo Hoth 6. Snowtrooper 7. Luke Skywalker Bespin

The Legacy Collection (2008-)
The Legacy Collection was released in July of 2008 along with the Star Wars: The Clone Wars line in the fourth Midnight Madness event. The figures included a "Build a Droid" system, in which each figure features a piece to collect and create a unique astromech droids or protocol droids. The concept was launched at the end of the 30th Anniversary Collection with a series of Wal-Mart exclusive two packs called The Droid Factory where pieces from all six two packs combine to build C-3PX. The packaging for the basic figures featured a stormtrooper helmet, in contrast to the Clone Trooper helmet of the Clone Wars line. The Ultimate Galactic Hunt was replaced in this series by special First Day of Issue packaging for figures manufactured on the first day of production. The Saga Legends line continued alongside the Legacy Collection, continuing to re-issue older figures. Rather than the Fan's Choice figures of 2007 though, the 2008 Saga Legends focused on kid friendly primary characters and so called troop builder or army builder characters such as clone troopers or battle droids. In place of the Build a Droid pack-in, the Saga Legends line included a foot locker of clone weapons.

The Clone Wars (2008-)
The Clone Wars is a line of action figures and other related Hasbro toys drawn from the movie and TV show of the same name. Previewed with the mail-away Captain Rex figure at the end of the 30th Anniversary Collection, the full line debuted alongside the Legacy Collection in the fourth Midnight Madness event in July 2008. Figures from this line featured an animated style, recreating the look of the computer animated film and television series and in contrast to the more realistic look of preceding figures, including several based on the previous Clone Wars cartoon. Figures also included action features such as "missile launching" weapons. The basic line packaging featured a clone trooper helmet design and as with the Legacy Collection included First Day of Issue stickers on select figures. Hasbro released a Fall 2008 Guide that shows release dates for the figures of the Clone Wars and Legacy collections. As with the Revenge of the Sith line, retailers Toys R Us, Wal-Mart and Target each received exclusive figures. This time the retail partnership extended to match the retailer's corporate colors, with Wal-Mart receiving an exclusive 501st Legion clone trooper to match their blue corporate colors and Target receiving the exclusive Commander Fox to match their red color scheme. These were also extended to exclusive Clone Trooper Helmet role play toys as well.

The Clone Wars Figures List
Wave 1 (July 26, 2008):
 * Anakin Skywalker
 * Obi-Wan Kenobi
 * Yoda
 * Captain Rex
 * Clone Trooper
 * General Grievous
 * Federation battle droid
 * R2-D2
 * 501st Legion clone trooper (Wal-Mart Exclusive)
 * Commander Fox (Target Exclusive)
 * Coruscant Guard Clone Trooper (Comic-Con Exclusive)
 * Hologram General Grievous (Australian Toys-R-Us Exclusive)

Wave 2 (October 10, 2008):
 * Ahsoka Tano
 * Commander Cody
 * Clone Pilot Oddball
 * Super Battle Droid

Wave 3 (November 15, 2008):
 * Count Dooku
 * Plo Koon
 * Asajj Ventress
 * C-3PO
 * Droideka
 * IG-86 Assassin Droid

Wave 4 (February 12, 2009)
 * Clone Trooper (Space Gear)
 * MagnaGuard
 * Padmé Amidala Diplomat
 * R3-S6 goldie

wave 5
 * rocket battle droid
 * Kit Fisto
 * Jar Jar Binks(bombad jedi)
 * clone trooper (41st elite legion)

wave 6 wave 7
 * Wullf Yularen
 * Jawa(two pack)
 * Mace Windu
 * Commander Gree
 * B2 super battle droid commander
 * ARF Trooper
 * Anakin Skywalker(space gear)
 * Ahsoka Tano(space gear)
 * Cad Bane
 * Denal

wave 8
 * Luminara Unduli
 * Royal Guard
 * Thire
 * Battle droid

wave 9
 * Matchstick
 * Padmé Amidala(adventure gear)
 * IG-86 sentinel droid
 * clone gunner

wave 10
 * bly
 * Aayla Secura
 * Hondo Ohnaka(and Kowakian monkey-lizard)

Other
 * Jabba Desilijic Tiure
 * TC-70

Non-3.75 Hasbro Lines


In addition to Hasbro's Star Wars 3.75 inch brand, several other Star Wars brands have been produced.

Star Wars Unleashed (2002-?)
Star Wars Unleashed is a set of 7 inch plastic statues of Star Wars characters in action oriented poses. In 2006, Star Wars Unleashed Battle Packs, containing 2 inch versions of the 7 inch statues were released. Each battle pack contained 4 figures in different poses from 6 of the 7 Star Wars movies. Unleashed Battle Packs have mostly replaced the 7 inch line.

Galactic Heroes (2004-?)
Galactic Heroes is a collection of 2" cute figures, created for young children and collectors. The characters are new expressions of Star Wars characters,  from all seven Star Wars films.

Titanium Series (2005-?)
Titanium Series is a collection of die cast Star Wars vehicles. Most are small, but several vehicles, mostly designs already in a smaller version, were released in a larger scale. Also included in this collection is a set of 3.75 inch die cast action figures with limited articulation.

Star Wars Transformers (2006-?)
Star Wars Transformers are based on Hasbro's Transformers brand. However, the Star Wars Transformers are based on characters and vehicles from the Star Wars films.

Jedi Force (2004-2005)
Jedi Force was a set of action figures designed for young children and released from 2004 to 2005. Unlike Galactic Heroes, Jedi Force figures were very large.

Force Battlers (2005-2006)
Force Battlers was a set of large action figures, based on characters from the Star Wars films. The main point of these figures were their action-features.

Star Wars Mpire (2005)
Star Wars Mpire was a set of figurines released only in 2005. They were M&M candies dressed as Star Wars characters.

Star Wars Customs (2006)
Star Wars Customs was a set of motorcycles with Star Wars characters for riders. It was released for one year, 2006.

Star Wars Mighty Muggs (2008-?)
These are "Urban Vinyl Dolls". Featuring popular Star Wars characters in a stylized format, almost animated format, each figure utilizes the same simplistic mold, with character details painted on. Most figures are packed with an accessory and they stand 6 inches tall.

Mighty Muggs Character List
Wave 1
 * Boba Fett
 * Chewbacca
 * Darth Maul (Clothed)
 * Darth Vader (Masked)
 * Han Solo (Episode 4)
 * Stormtrooper

Wave 2
 * C-3PO
 * Luke Skywalker (Episode 4)
 * Mace Windu
 * Obi-Wan Kenobi (Episode 3)

Wave 3
 * Commander Cody (Target)
 * Jango Fett
 * Lando Calrissian (Episode 5)
 * Princess Leia (Episode 4)

Wave 4
 * Emperor Palpatine
 * General Grievous
 * Luke Skywalker (Episode 5)
 * Yoda

Wave 5
 * Count Dooku
 * Asajj Ventress
 * Captain Rex (Target)
 * Anakin Skywalker (Clone Wars)

Wave 6
 * Grand Moff Tarkin
 * Han Solo (Episode 5)
 * Darth Vader (Unmasked)
 * Plo Koon

Wave 7
 * Darth Maul (Unclothed)
 * Darth Revan
 * Han Solo (Episode 5)-REPEAT
 * Darth Vader (Unmasked)-REPEAT

Wave 8
 * Teebo (Target)
 * Bossk (Target)
 * Snowtrooper (Target)
 * Biggs Darklighter (Target)
 * Ben Kenobi
 * Wicket
 * Gamorrean Guard
 * Shock Trooper (Target Exclusive)
 * Qui-gon Jinn

Exclusives
 * Commander Gree (San Diego Comic-Con)
 * Admiral Ackbar (Previews)
 * Shadow Trooper (Previews)

12 Inch Action Figures (1995-2005)
Star Wars action figures on the 12 inch scale were released from 1995-2005. A variety of figures were released over the course of this line, including larger beast characters and smaller six inch characters. Multi-packs were released as retail exclusives. Like the 3 3/4" scale playsets, the 12" figures were created by a different division within Hasbro from the regular 3 3/4" line, leading to some disparity between the quality and execution of each line. Whereas the 3 3/4" line kept pace or often set the trends for similar products of that scale, the 12" figures lagged behind the sculpting, articulation, painting, and fabric advancements made by competing lines of the same scale, even within Hasbro itself. Collector interest waned and ultimately Hasbro gave up the license for Star Wars 12" figures, allowing the line to shift away from sales to kids at mass retail and focus directly on catering to the collector market when the license was procured by Sideshow Collectibles, whose direct marketing, limited production runs, premium packaging, quality execution and higher price points are in stark contrast to the approach of their predecessor.