Forum:SH:Not including "Star Wars" in novel titles?

I read the naming policy pertaining to novel titles, which states that "Star Wars" is not supposed to be included in the title, but I was unable to find an actual reason as to why this is the case. I can't speak for Legends novels, but every time a canon novel has an article pertaining to it on StarWars.com, "Star Wars" is always included with the title. Below are just a couple examples of this.

Star Wars Battlefront: Twilight Company Novel Coming in November

Star Wars: Tarkin Audiobook – Exclusive Preview!

Star Wars: Rise of the Empire Bind-up Coming Soon from Del Rey

As a matter of fact, I can't find any source on StarWars.com in which the canon novels do not have "Star Wars" as part of their title. "Star Wars" is included in all of the comic titles, both canon and Legends, so I'm not entirely certain as to why it's not included in novel titles as well. Cevan (talk) 19:47, August 29, 2015 (UTC)