Hasbro Inc.

Hasbro is a toy company that bought Kenner in the 1990s. It currently makes all Star Wars action figures. Hasbro also manufactures a number of other Star Wars brands, including Galactic Heroes, Star Wars Transformers, and the ''Titanium Series.

Hasbro 3.75 Inch Action Figure Collections
Hasbro's most popular brand is their 3.75 inch action figures. Not all figures are this specific height - smaller characters such as Jedi Master Yoda, Astromech Droids and taller characters like Darth Vader are of a height that keeps them in scale with the majority of figures that are around 3.75 inches in height. As with the original vintage figures, Hasbro has had major success with these 3.75 inch range and has over 13 years has released 7 different production ranges plus many special editions and vehicle pack-in figures.

Collections

 * The Power of the Force (1995-2000)
 * Shadows of the Empire (1996)
 * Episode I (1999-2000)
 * Power of the Jedi (2000-2002)
 * Star Tours (2002- )
 * Star Wars Saga (2002-2004)
 * Clone Wars (2003-2005)
 * The Original Trilogy Collection (2004-2005)
 * Revenge of the Sith (2005)
 * The Saga Collection (2006)
 * The 30th Anniversary Collection (2007-2008)
 * The Legacy Collection (2008- )
 * The Clone Wars (2008- )

Non-3.75 Hasbro lines
In addition to Hasbro's Star Wars 3.75 inch brand, several other Star Wars brands have been produced:

12 Inch Action Figures (1995-2005)
Star Wars action figures on the 12-inch scale were released from 1995 to 2005. A variety of figures were released over the course of this line, including larger beast characters and smaller 6-inch characters. Multipacks were released as retail exclusives. Like the 3 3/4" scale playsets, the 12" figures were created by a different division within Hasbro from the regular 3 3/4" line, leading to some disparity between the quality and execution of each line. Whereas the 3 3/4" line kept pace or often set the trends for similar products of that scale, the 12" figures lagged behind the sculpting, articulation, painting, and fabric advancements made by competing lines of the same scale, even within Hasbro itself.

Collector interest waned and ultimately Hasbro gave up the license for Star Wars 12" figures, allowing the line to shift away from sales to children at mass retail and cater directly to the collector market. The license was procured by Sideshow Collectibles, whose direct marketing, limited production runs, premium packaging, quality execution and higher price points are in stark contrast to the approach of their predecessor.

Other toy lines

 * Star Wars Unleashed: (2002- ) A set of 7-inch plastic statues of Star Wars characters in action-oriented poses first released by Hasbro in 2002. In 2006, Star Wars Unleashed Battle Packs, containing 2-inch versions of the 7-inch statues, were released. Each pack contained four figures in different poses from six of the seven Star Wars movies. The battle packs have mostly replaced the 7-inch line.


 * Galactic Heroes (2004- ): A collection of 2-inch cute figures, created for young children and collectors. The characters are new expressions of Star Wars characters, from all seven Star Wars films.


 * Titanium Series (2005- ): A collection of die-cast Star Wars vehicles. Most are small, but several vehicles were released in a larger scale. Also included in this collection is a set of 3.75-inch die-cast action figures with limited articulation.


 * Star Wars Transformers (2006- ): These toys are based on Hasbro's Transformers brand. However, the Star Wars Transformers are based on characters and vehicles from the Star Wars films.


 * Jedi Force (2004-2005): A set of action figures designed for young children. Unlike Galactic Heroes, Jedi Force figures were very large.


 * Force Battlers (2005-2006): A set of large action figures, based on characters from the Star Wars films. The main point of these figures were their action-features.


 * Star Wars Mpire (2005)


 * Star Wars Customs (2006): A set of toy motorcycles with Star Wars characters for riders. It was released by Hasbro for one year, 2006.


 * Star Wars Mighty Muggs (2008- )