Adler Roty

"The Facinorous, Moliminous, Nefandous, Numamorous Adler Roty"

- A section of Roty's advertizement

Adler Roty, a professional magician, claimed to be one of the Sorcerers of Tund, an ancient sect of Sith mages. In 22 BBY, he started a new show at the CoCo District Theatre on planet Coruscant, shortly before the onset of the Clone War between the Galactic Republic and a militant secessionist faction. Rody advertised it in HoloNet News, using his trademarked tag-line, "It's not the Force, it's magic!," and claiming to be an influential, unspeakably wicked person who loved credits.

Behind the scenes
Adler Rody's advertisement appeared in Holonet News, an in-universe website created to publicize Star Wars Episode II: Attack of the Clones, a then-upcoming film. The word "numamorous" that appears in the spot is a mispelling of the word "nummamorus," meaning a person who loves money.

Appearances

 * Adler Roty&mdash;HoloNet News