Coca-Cola

Coca-Cola was a carbonated, caffeinated soda served in plastic orb bottles and paper cups at various locations throughout Black Spire Outpost on the planet Batuu in 34 ABY. The beverage was imported by Jat Kaa, a Lurmen male from the planet Mygeeto, who sold it to travelers and locals via his company, Jat Kaa's Coolers, at pop-up locations around the outpost and in the nearby ancient ruins.

Description[]

Coca-Cola was a brown carbonated soda with caffeine. It was packaged in red, spherical plastic bottles with white Aurebesh writing that read "Coca-Cola" and "original taste" surrounded by a black, angular border. The beverage was sealed using a metallic, screw-on cap with several rectangular protrusions. It was also served from dispensers with ice in large- and regular-sized paper cups. The drink was safe for humans to consume, and an altered version of the beverage called Diet Coke was available.^[1]

History[]

During the war between the First Order and the Resistance^[3] in 34 ABY,^[5] the Lurmen male Jat Kaa, hailing from the planet Mygeeto, had Coca-Cola bottles imported to Black Spire Outpost on the Outer Rim world of Batuu. Workers for his company, Jat Kaa's Coolers, sold them at various pop-up locations throughout the outpost and the nearby ancient ruins.^[3]

Coca-Cola cart — A Jat Kaa's Coolers vehicle serving Coca-Cola near Black Spire Ruins

Kaa also purchased several R-series droids named J1-KC, J2-KC, and J3-KC from Mubo,^[3] the owner of the Droid Depot,^[6] and reprogrammed them to drive purpose-built vehicles around the outpost selling bottles of Coca-Cola. Kaa had the vehicles painted in the same color scheme as the Coca-Cola bottles, with the beverage's logo on the side. He also had two other vehicles painted in the green-and-yellow scheme of Sprite bottles and the gray-and-red scheme of Diet Coke bottles. These two vehicles were piloted by the R-series droids J4-KC and J5-KC, respectively, and were used to deliver the Coca-Cola beverages to the other vehicles.^[3]

That year,^[5] cups filled with the soda were available at Docking Bay 7 Food and Cargo^[2] and Ronto Roasters^[4] as well as in the Crown of Corellia Dining Room on the Purrgil-class starcruiser Halcyon.^[7]

Behind the scenes[]

"When we first approached Coca-Cola and shared the idea of bringing their products into the Star Wars galaxy in a new and unique way, they immediately saw the opportunity to give our guests the refreshing drinks they love in a way that maintained the authenticity of the story – which is very important to us – and that was, frankly, just plain cool."

―Scott Trowbridge, portfolio creative executive and studio leader, Walt Disney Imagineering^[8]

Coca-Cola crate — A promotional display of the various specialty Coca-Cola products available at *Star Wars*: Galaxy's Edge

The soft drink Coca-Cola is one of the beverage items available in the theme park land Star Wars: Galaxy's Edge, which opened to guests at Disneyland Park and Disney's Hollywood Studios in 2019. The beverage's Star Wars–themed packaging was developed exclusively for the park as part of a collaboration between Walt Disney Imagineering, Lucasfilm Ltd., and The Coca-Cola Company,^[9] which has had a partnership with Disneyland since 1955.^[10] The specially-packaged drink was revealed at Star Wars Celebration Chicago in April 2019, during the "Bringing Star Wars to Life at Disney Parks" panel,^[9] which showcased an advertisement featuring a crate full of Coca-Cola, Diet Coke, Sprite, and Dasani beverages being stolen from two distracted First Order stormtroopers.^[11]

Coke concept — Bottle concepts throughout the design process

The creative process behind the bottles took over three years, with Coca-Cola Design presenting designs in various shapes and sizes before settling on the rustic orb bottles present in Star Wars: Galaxy's Edge. Matt Cooper, an associate industrial designer at Coca-Cola, stated that the goal of the final design was to evoke a sense that the bottles had just been pulled off a ship or left behind and repurposed into beverage containers.^[8]

The textures for the soda bottles were captured in West Midtown in Atlanta, Georgia, home of The Coca-Cola Company, with Cooper creating the concept art. The bottle caps, which were also conceptualized by Cooper, were designed to look like something that belonged in the hands of the Resistance, specifically in juxtaposition to the Dasani bottle, which was made to look like it was possibly brought in by the First Order. The shapes for the orbs were designed by James Cha.^[12] The idea to use Aurebesh for the logo originated when a group of Imagineers toured the Coke Archives in Atlanta and saw the brand's iconic Spencerian script logo in various languages.^[8]