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"My philosophy is that you have to really believe what you're reading, even if you think the film's a piece of junk. Even the worst picture is someone's favorite film, and that someone is the fan I am always talking to."
―Don LaFontaine[1]

Don LaFontaine (August 26, 1940September 1, 2008) was a voice actor famous for his work in over 5,000 movie trailers and hundreds of thousands of television and radio commercials. Known for his frequent use of the phrase "In a world...," LaFontane parodied himself on numerous occasions, including a GEICO commercial which LaFontaine said changed his life, having attached a face and name to his well-known voice.[2]

LaFontaine was the narrator of the 1995 VHS release of The Making of Star Wars, which was a mail-in prize offered by the Kellogg Company. His voice replaced that of the original narrator, William Conrad. For the Special Edition re-release of the original trilogy in 1997, LaFontaine recorded several TV-spots and commercials, as well the behind-the-scenes introductions for the VHS releases.

Notes and references[]

  1. Don LaFontaine by Caroline Ryder on swindlemagazine.com (content now obsolete; archived from the original on January 26, 2011)
  2. It's That Announcer Guy From the Movies by Lee, Rebecca on abcnews.go.com (April 13, 2007) (archived from the original on September 25, 2008)

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