Star Wars Force Friday

Force Friday

Force Friday is a Star Wars merchandising event.


The original Force Friday event was held on September 4, 2015. The event was a celebration of the release of Star Wars: Episode VII The Force Awakens and features the release of the film's toy and action-figure line, a number of new novels and reference books that are part of the Journey to Star Wars: The Force Awakens initiative, and other merchandise such as cosmetics.[1]

As part of its marketing initiative, The Walt Disney Company partnered with nine major brands: Covergirl & Max Factor, Duracell, FCA US, Pottery Barn Kids, General Mills, HP, Subway and Verizon.[2] Toys "R" Us also confirmed its participation in Force Friday, being held at all of its locations in the United States with the sole exception of stores located in Paramus, New Jersey. Visitors received a free Star Wars: The Force Awakens poster. As part of its event, Toys "R" Us held a contest with the winner offered an exclusive "Midnight Madness VIP Shopping Spree." The winner was Thomas Burns of Jacksonville, Florida.[3] Walmart also participated in the event, offering an exclusive Star Wars collectible that was previewed at Comic Con.[4]

In addition to in-store events, merchandise was also offered simultaneously online at retailers such the Disney Store and[5]

Online leaks confirmed the existence of action figures for major new characters in the film, such as Finn and Rey, as well as bobbleheads of these characters and others like BB-8 and Kylo Ren.[6] On August 24, 2015, Hasbro Inc. released a catalog of its planned offerings for the event. These included character masks, various action figures, a "Battle Action Millennium Falcon", Micro Machines vehicles and more.[7]

On September 3, the Star Wars YouTube channel live streamed a worldwide unboxing event by Maker Studios. The event was broadcast from fifteen major cities, leading up to the midnight release of Force Friday products.[8]


Rogue One: A Star Wars Story, the Star Wars anthology film, received a Force Friday event on September 30, 2016.[9] Disney and Lucasfilm Ltd. announced the release of new toys in conjunction with its "Go Rogue" initiative, which encourages fans to create their own stories or skits in the Star Wars galaxy.[10]


A Force Friday II event was held at midnight on September 1, 2017 for Star Wars: Episode VIII The Last Jedi.[11] Force Friday II was accompanied by an augmented reality event from September 1-3.[12]


Triple Force Friday will be held on October 4, 2019, and will feature merchandise for Star Wars: Episode IX The Rise of Skywalker, the TV series The Mandalorian and the video game Star Wars Jedi: Fallen Order.[13]


Notes and referencesEdit

  1. SWCustom-2011 Star Wars: The Force Awakens Products to Arrive on 'Force Friday', September 4 on
  2. Harwell, Drew (August 17, 2015). With the force of ‘Star Wars,’ Disney tightens grip on toy universe. Washington Post. Retrieved on August 20, 2015.
  3. Toys "R" Us: Star Wars 2015. Toys "R" Us. Retrieved on August 20, 2015.
  4. Barron, Andy (July 9, 2015). The Force is strong at Walmart: Company to offer a new generation of Star WarsTM merchandise at 12:01 a.m. on ‘Force Friday’. Walmart. Retrieved on August 20, 2015.
  5. Sept. 4 'Force Friday' merchandise launch is meant to stoke fan fervor for next 'Star Wars' film. San Jose Mercury News (August 18, 2015). Retrieved on August 20, 2015.
  6. Nutt, Shannon (August 17, 2015). Force Friday! A.K.A. Just Take All My Money, Disney!. High-Def digest. Retrieved on August 20, 2015.
  7. Smith, Troy (August 24, 2015). Hasbro unveils 'Star Wars: The Force Awakens' toys available 'Force Friday'. Retrieved on August 25, 2015.
  8. SWCustom-2011 The Force Awakens Around the World: Star Wars Fans Invited to Join Global Event on YouTube on
  9. Orange, B. (February 13, 2016). Rogue One: A Star Wars Story Is Getting Its Own Force Friday This September. Movieweb. Retrieved on August 31, 2016.
  10. SWCustom-2011 'Go Rogue' and Tell Your Own Star Wars Story in Upcoming Contest on
  11. Richwine, Lisa (February 16, 2017). Disney plans midnight 'Star Wars' event to unveil 'Last Jedi' toys. WHTC. Retrieved on February 16, 2017.
  12. SWCustom-2011 Announcing Force Friday II's "Find the Force" AR Event on
  13. SWCustom-2011 Triple Force Friday Announced on

See alsoEdit

Star Wars: Episode VII The Force Awakens
Full adaptations
Novel · Junior novel · Rey's Story · Finn's Story · Graphic Novel · The Force Awakens Adaptation: 1 · 2 · 3 · 4 · 5 · 6 · TPB
Storybook · LEGO · Read-Along Storybook and CD · Golden Book · Movie Theater Storybook · Shakespeare
Partial adaptations
Finn & Rey Escape! · Han & Chewie Return! · Rey Meets BB-8 · Finn & the First Order · New Adventures
Lightsaber Rescue · Rolling with BB-8! · The Adventures of BB-8 · Finn's Mission · Finn and Poe Team Up!
Chaos at the Castle · The Chewbacca Story · BB-8 Finds a Friend · Rey to the Rescue! · The Fight in the Forest · 5-Minute Star Wars Stories · 5-Minute Star Wars Stories Strike Back
Character books
Before the Awakening · Rey's Survival Guide · Poe Dameron: Flight Log · Tales from a Galaxy Far, Far Away: Aliens: Volume I · Poe and the Missing Ship · BB-8 on the Run · The Chewbacca Story · A Leader Named Leia
Forces of Destiny: The Rey Chronicles
Behind the scenes
The Art of · The Making of
Guide and reference books
Incredible Cross-Sections · The Visual Dictionary · The Official Collector's Edition · The Official Visual Story Guide · Graphics
Activity books
Ultimate Coloring and Activity Book · Ultimate Sticker Collection: Stickerscapes · Book and Magnetic Playset
Ultimate Sticker Collection · Sticker Scene Plus Coloring and Activity Book · Activity Book · Poster Activity Book · Look and Find · Flashlight Adventure Book · Mix & Match · Head-to-Head · Mask Book · Ship Factory · Learn to Draw
Video games
Disney Infinity 3.0 · LEGO
Other material and merchandise
Force Friday · Journey to
Trading cards · Chrome · Attx · Topps: Series 1
Soundtrack · LEGO ·Toy line
Star Wars: Episode VIII The Last Jedi
Full adaptations
Novel · Junior novel · Storybook · Graphic novel · Golden Book · LEGO
Movie Theater Storybook · Read-Along Storybook and CD · Shakespeare
Partial adaptations
Rose and Finn's Secret Mission · Rey's Journey · 5-Minute Star Wars Stories Strike Back
Character books
Bomber Command · Cobalt Squadron · Chewie and the Porgs · Rose Tico: Resistance Fighter
The Last Jedi Adaptation: 1 · 2 · 3 · 4 · 5 · 6 · TPB · The Storms of Crait · DJ – Most Wanted
Captain Phasma
: 1 · 2 · 3 · 4 · TPB · Hardcover
Behind the scenes
The Art of
Guide and reference books
Incredible Cross-Sections · The Visual Dictionary · Heroes of the Galaxy
The Official Collector's Edition · Official Movie Companion · Ultimate Guide
Activity books
BB-8 Deluxe Book and 3D Wood Model · Activity Book with Stickers · Book and Model: Make Your Own TIE Silencer · Cookbook: BB-Ate · Look and Find · Play-a-Sound · Ultimate Sticker Collection
Video games
Droid Repair Bay · Battlefront II
Other material and merchandise
Force Friday II · Journey to · Trading cards · Soundtrack · LEGO · Toy line
Star Wars: Episode IX The Rise of Skywalker
Behind the scenes
The Art of
Guide and reference books
Official Movie Special · The Galactic Guide · The Visual Dictionary
Activity books
Amazing Sticker Adventures · The Galaxy Needs You
Other material and merchandise
Journey to · Triple Force Friday · Toyline
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