Force Friday

Force Friday is a Star Wars merchandising event.

2015[edit | edit source]

The original Force Friday event was held on September 4, 2015. The event was a celebration of the release of Star Wars: Episode VII The Force Awakens and features the release of the film's toy and action-figure line, a number of new novels and reference books that are part of the Journey to Star Wars: The Force Awakens initiative, and other merchandise such as cosmetics.[1]

As part of its marketing initiative, The Walt Disney Company partnered with nine major brands: Covergirl & Max Factor, Duracell, FCA US, Pottery Barn Kids, General Mills, HP, Subway and Verizon.[2] Toys "R" Us also confirmed its participation in Force Friday, being held at all of its locations in the United States with the sole exception of stores located in Paramus, New Jersey. Visitors received a free Star Wars: The Force Awakens poster. As part of its event, Toys "R" Us held a contest with the winner offered an exclusive "Midnight Madness VIP Shopping Spree." The winner was Thomas Burns of Jacksonville, Florida.[3] Walmart also participated in the event, offering an exclusive Star Wars collectible that was previewed at Comic Con.[4]

In addition to in-store events, merchandise was also offered simultaneously online at retailers such the Disney Store and Amazon.com.[5]

Online leaks confirmed the existence of action figures for major new characters in the film, such as Finn and Rey, as well as bobbleheads of these characters and others like BB-8 and Kylo Ren.[6] On August 24, 2015, Hasbro Inc. released a catalog of its planned offerings for the event. These included character masks, various action figures, a "Battle Action Millennium Falcon", Micro Machines vehicles and more.[7]

On September 3, the Star Wars YouTube channel live streamed a worldwide unboxing event by Maker Studios. The event was broadcast from fifteen major cities, leading up to the midnight release of Force Friday products.[8]

2016[edit | edit source]

Rogue One: A Star Wars Story, the Star Wars anthology film, received a Force Friday event on September 30, 2016.[9] Disney and Lucasfilm Ltd. announced the release of new toys in conjunction with its "Go Rogue" initiative, which encourages fans to create their own stories or skits in the Star Wars galaxy.[10]

2017[edit | edit source]

A Force Friday II event was held at midnight on September 1, 2017 for Star Wars: Episode VIII The Last Jedi.[11] Force Friday II was accompanied by an augmented reality event from September 1-3.[12]

2019[edit | edit source]

Triple Force Friday was held on October 4, 2019, and featured merchandise for Star Wars: Episode IX The Rise of Skywalker, the TV series The Mandalorian and the video game Star Wars Jedi: Fallen Order.[13] On September 26, Anthony Carboni and Warwick Davis hosted a YouTube livestream from Pinewood Studios, in which cast members from all three projects assisted in unveiling some of the upcoming merchandise.[14]

Bibliography[edit | edit source]

Notes and references[edit | edit source]

  1. StarWars.com Star Wars: The Force Awakens Products to Arrive on 'Force Friday,' September 4 on StarWars.com (backup link)
  2. Harwell, Drew (2015-08-17). With the force of 'Star Wars,' Disney tightens grip on toy universe. Washington Post. Archived from the original on April 21, 2017. Retrieved on August 20, 2015.
  3. Toys "R" Us: Star Wars 2015. Toys "R" Us. Retrieved on August 20, 2015. (backup link not available)
  4. Barron, Andy (2015-07-09). The Force is strong at Walmart: Company to offer a new generation of Star WarsTM merchandise at 12:01 a.m. on ‘Force Friday’. Walmart. Archived from the original on July 13, 2015. Retrieved on August 20, 2015.
  5. Sept. 4 'Force Friday' merchandise launch is meant to stoke fan fervor for next 'Star Wars' film. San Jose Mercury News (2015-08-18). Archived from the original on August 12, 2020. Retrieved on August 20, 2015.
  6. Nutt, Shannon (2015-08-17). Force Friday! A.K.A. Just Take All My Money, Disney!. High-Def digest. Archived from the original on October 18, 2017. Retrieved on August 20, 2015.
  7. Smith, Troy (2015-08-24). Hasbro unveils 'Star Wars: The Force Awakens' toys available 'Force Friday'. Cleveland.com. Archived from the original on August 12, 2020. Retrieved on August 26, 2015.
  8. StarWars.com The Force Awakens Around the World: Star Wars Fans Invited to Join Global Event on YouTube on StarWars.com (backup link)
  9. Orange, B. (2016-02-13). Rogue One: A Star Wars Story Is Getting Its Own Force Friday This September. Movieweb. Archived from the original on February 24, 2017. Retrieved on August 31, 2016.
  10. StarWars.com Go Rogue Now: UGC Contest Open and Rogue One Toys Hits Stores on StarWars.com (backup link)
  11. Richwine, Lisa (2017-02-16). Disney plans midnight 'Star Wars' event to unveil 'Last Jedi' toys. WHTC. Archived from the original on August 12, 2020. Retrieved on February 16, 2017.
  12. StarWars.com Announcing Force Friday II's "Find the Force" AR Event on StarWars.com (backup link)
  13. StarWars.com Triple Force Friday Announced on StarWars.com (backup link)
  14. StarWars.com A Galaxy of Star Wars Stars Count Down to Triple Force Friday on StarWars.com (backup link)
Star Wars: Episode VII The Force Awakens
Books
Full adaptations
Novel (audiobook) · Junior novel · Rey's Story (audiobook) · Finn's Story · Graphic Novel · The Force Awakens Adaptation: 1 · 2 · 3 · 4 · 5 · 6 · TPB
Storybook · LEGO · Read-Along Storybook and CD · Golden Book · Movie Theater Storybook · Shakespeare · Studio Fun
Partial adaptations
Finn & Rey Escape! · Han & Chewie Return! · Rey Meets BB-8 · Finn & the First Order · New Adventures
Lightsaber Rescue · Rolling with BB-8! · The Adventures of BB-8 · Finn's Mission · Finn and Poe Team Up!
Chaos at the Castle · The Chewbacca Story · BB-8 Finds a Friend · Rey to the Rescue! · The Fight in the Forest · 5-Minute Star Wars Stories · 5-Minute Star Wars Stories Strike Back
Character books
Before the Awakening · Rey's Survival Guide · Poe Dameron: Flight Log · Tales from a Galaxy Far, Far Away: Aliens: Volume I · Poe and the Missing Ship · BB-8 on the Run · The Chewbacca Story · A Leader Named Leia
Forces of Destiny: The Rey Chronicles
Behind the scenes
The Art of · The Making of
Guide and reference books
Incredible Cross-Sections · The Visual Dictionary · The Official Collector's Edition · The Official Visual Story Guide · Graphics
Activity books
Ultimate Coloring and Activity Book · Ultimate Sticker Collection: Stickerscapes · Book and Magnetic Playset
Ultimate Sticker Collection · Sticker Scene Plus Coloring and Activity Book · Activity Book · Poster Activity Book · Look and Find · Flashlight Adventure Book · Mix & Match · Head-to-Head · Mask Book · Ship Factory · Learn to Draw
Video games
Disney Infinity 3.0 · LEGO
Other material and merchandise
Force Friday · Journey to
Trading cards · Chrome · Attx · Topps: Series 1
Soundtrack · LEGO ·Toy line
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Star Wars: Episode VIII The Last Jedi
Books
Full adaptations
Novel · Junior novel · Storybook · Graphic novel · Golden Book · LEGO
Movie Theater Storybook · Read-Along Storybook and CD · Shakespeare · Studio Fun
Partial adaptations
Rose and Finn's Secret Mission · Rey's Journey · 5-Minute Star Wars Stories Strike Back
Character books
Bomber Command · Cobalt Squadron (audiobook) · Chewie and the Porgs · Rose Tico: Resistance Fighter
Comics
The Last Jedi Adaptation: 1 · 2 · 3 · 4 · 5 · 6 · TPB · The Storms of Crait · DJ – Most Wanted
Captain Phasma: 1 · 2 · 3 · 4 · TPB · HC
Behind the scenes
The Art of
Guide and reference books
Incredible Cross-Sections · The Visual Dictionary · Heroes of the Galaxy
The Official Collector's Edition · Official Movie Companion · Ultimate Guide
Activity books
A-wing Deluxe Book and 3D Wood Model · BB-8 Deluxe Book and 3D Wood Model · Activity Book with Stickers · Book and Model · Cookbook: BB-Ate · Look and Find · Play-a-Sound · Ultimate Sticker Collection
Video games
Droid Repair Bay · Battlefront II
Other material and merchandise
Force Friday II · Journey to · Trading cards · Soundtrack · LEGO · Toy line
[edit]
Star Wars: Episode IX The Rise of Skywalker
Books
Novel · Junior novel (audiobook) · Graphic novel · Studio Fun · Shakespeare · Little Golden Book
Comics
The Rise of Skywalker Adaptation (1) · Screen Comix
Behind the scenes
The Art of
Guide and reference books
The Official Collector's Edition · The Galactic Guide · The Visual Dictionary · LEGO
Activity books
Amazing Sticker Adventures · The Galaxy Needs You · Search & Find · Magnetic Playset
Other material and merchandise
Journey to · Triple Force Friday · Toyline · Soundtrack · Fortnite X Star Wars
[edit]
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