Kenner Products[1] was a post-World War II era American toy company founded in 1947 by brothers Albert, Phillip, and Joseph L. Steiner, in Cincinnati, Ohio. Under subsequent ownership of the General Mills Group Kenner Products acquired a master license from Lucasfilm Ltd. to produce all toys, games, and crafts based on the 1977 Star Wars film.[2]

Kenner, named after the street where the original corporate offices were located, manufactured a wide range of Star Wars–branded toys, with the most popular being their line of basic 3¾-inch action figures. In 1995, new Kenner brand owner Hasbro, Inc. reintroduced the Star Wars basic figure line, which has been in constant production since. Hasbro closed the Cincinnati offices of Kenner in 2000, and Kenner's product lines were merged into Hasbro's.


"Nathan, who is sixteen now, the first word I think he learned was 'Kenner'."
―Mark Hamill, on the preponderance of Star Wars toys in their home, during an episode of the television show Personal FX[src]

As a division of CPG Products Corporation, a subsidiary of the General Mills conglomerate, Kenner Products created several lines of Star Wars toys during its run, the most popular being a unique set of 96 colorful 3¾-inch (approx. 95mm) action figures, produced between 1977 and 1985, modeled after characters appearing in the original trilogy. Kenner acquired the license to produce Star Wars toys when the Mego Corporation rejected it in 1976, and upon the success of the line, popularized the 3¾-inch scale, which became an industry standard that dominated the action figure toy market for years. In addition to producing action figures based on Star Wars, The Empire Strikes Back, and Return of the Jedi, the toy company also produced more-stylized figures for the Droids and Ewoks cartoon series.

After several changes of ownership, Kenner was purchased by the toy company Hasbro in mid-1991. Following a long hiatus, Hasbro relaunched its Star Wars line under the Kenner brand in 1995, with the release of a revived The Power of the Force collection.


Table of Kenner Star Wars action figuresEdit

The table below takes information as given on the cards with which each action figure debuted. After the debut of an action figure, details in the packaging, the shape of the action figure, and the name of the action figure were subject to change. No one characteristic (name, shape, or product number) completely defines the list, rather all the characteristics taken together form a clear list.

There are 96 action figures listed below, though the final card back promoted a full line of 93 action figures. This is because when Kenner produced new versions (with new, unique product numbers) of R2-D2 and C-3PO action figures, they discontinued previous versions. Two versions of R2-D2 were discontinued. One version of C-3PO was discontinued.

The identical name "Bespin Security Guard" is given to two action figures. The first figure (No. 39810) is white, the second figure (No. 69640) is black. On card backs, the two Bespin Security Guards are shown separately, but labeled with the same name.

"Wave" Debut package card Action figure (verbatim from debut package) Product no. (on card) Debut year
Aa12-Back "Star Wars"Luke SkywalkerNo. 381801977
Aa12-Back "Star Wars"Princess Leia OrganaNo. 381901977
Aa12-Back "Star Wars"Artoo-Detoo (R2-D2)No. 382001977
Aa12-Back "Star Wars"ChewbaccaNo. 382101977
Ab12-Back "Star Wars"See-Threepio (C-3PO)No. 382201977
Ab12-Back "Star Wars"Darth VaderNo. 382301977
Ab12-Back "Star Wars"StormtrooperNo. 382401977
Ab12-Back "Star Wars"Ben (Obi-Wan) KenobiNo. 382501977
Ab12-Back "Star Wars"Han SoloNo. 382601977
Ac12-Back "Star Wars"JawaNo. 382701977
Ac12-Back "Star Wars"Sand PeopleNo. 382801977
Ac12-Back "Star Wars"Death Squad CommanderNo. 382901977
Ba20-Back "Star Wars"GreedoNo. 390201978
Ba20-Back "Star Wars"HammerheadNo. 390301978
Ba20-Back "Star Wars"SnaggletoothNo. 390401978
Ba20-Back "Star Wars"Walrus ManNo. 390501978
Bb20-Back "Star Wars"Luke Skywalker: X-Wing PilotNo. 390601978
Bb20-Back "Star Wars"R5-D4No. 390701978
Bb20-Back "Star Wars"Death Star DroidNo. 390801978
Bb20-Back "Star Wars"Power DroidNo. 390901978
C21-Back "Star Wars"Boba FettNo. 392501979
D31-Back "The Empire Strikes Back"Leia Organa (Bespin Gown)No. 397201980
D31-Back "The Empire Strikes Back"FX-7No. 397301980
D31-Back "The Empire Strikes Back"Imperial Stormtrooper (Hoth Battle Gear)No. 397401980
D31-Back "The Empire Strikes Back"Rebel Soldier (Hoth Battle Gear)No. 397501980
D31-Back "The Empire Strikes Back"Bossk (Bounty Hunter)No. 397601980
D31-Back "The Empire Strikes Back"IG-88No. 397701980
D31-Back "The Empire Strikes Back"Luke Skywalker (Bespin Fatigues)No. 397801980
D31-Back "The Empire Strikes Back"Han Solo (Hoth Outfit)No. 397901980
D31-Back "The Empire Strikes Back"Lando CalrissianNo. 398001980
D31-Back "The Empire Strikes Back"Bespin Security GuardNo. 398101980
E32-Back "The Empire Strikes Back"YodaNo. 383101980
F41-Back "The Empire Strikes Back"UgnaughtNo. 393191981
F41-Back "The Empire Strikes Back"DengarNo. 393291981
F41-Back "The Empire Strikes Back"Han Solo (Bespin Outfit)No. 393391981
F41-Back "The Empire Strikes Back"LobotNo. 393491981
F41-Back "The Empire Strikes Back"Leia (Hoth Outfit)No. 393591981
F41-Back "The Empire Strikes Back"Rebel CommanderNo. 393691981
F41-Back "The Empire Strikes Back"AT-AT DriverNo. 393791981
F41-Back "The Empire Strikes Back"Imperial CommanderNo. 393891981
F41-Back "The Empire Strikes Back"2-1BNo. 393991981
G45-Back "The Empire Strikes Back"Artoo-Detoo (R2-D2) (with Sensorscope)No. 69420 / No. 695901982
G45-Back "The Empire Strikes Back"C-3PO (Removable Limbs)No. 69430 / No. 696001982
G45-Back "The Empire Strikes Back"Luke Skywalker (Hoth Battle Gear)No. 696101982
G45-Back "The Empire Strikes Back"AT-AT CommanderNo. 696201982
G45-Back "The Empire Strikes Back"(Twin-Pod) Cloud Car PilotNo. 696301982
G45-Back "The Empire Strikes Back"Bespin Security GuardNo. 696401982
H47-Back "The Empire Strikes Back"4-LOMNo. 700101982
H47-Back "The Empire Strikes Back"ZuckussNo. 700201982
I48-Back "The Empire Strikes Back"Imperial Tie Fighter PilotNo. 700301982
J65-Back "Return of the Jedi"Admiral AckbarNo. 703101983
J65-Back "Return of the Jedi"Luke Skywalker (Jedi Knight Outfit)No. 706501983
J65-Back "Return of the Jedi"Princess Leia Organa (Boushh Disguise)No. 706601983
J65-Back "Return of the Jedi"Gamorrean GuardNo. 706701983
J65-Back "Return of the Jedi"Emperor's Royal GuardNo. 706801983
J65-Back "Return of the Jedi"Chief ChirpaNo. 706901983
J65-Back "Return of the Jedi"Logray (Ewok Medicine Man)No. 707101983
J65-Back "Return of the Jedi"KlaatuNo. 707301983
J65-Back "Return of the Jedi"Rebel CommandoNo. 707401983
J65-Back "Return of the Jedi"WeequayNo. 707601983
J65-Back "Return of the Jedi"Squid HeadNo. 707701983
J65-Back "Return of the Jedi"General MadineNo. 707801983
J65-Back "Return of the Jedi"Bib FortunaNo. 707901983
J65-Back "Return of the Jedi"Ree-YeesNo. 708001983
J65-Back "Return of the Jedi"Biker ScoutNo. 708201983
J65-Back "Return of the Jedi"Lando Calrissian (Skiff Guard Disguise)No. 708301983
J65-Back "Return of the Jedi"Nien NunbNo. 708401983
K77-Back "Return of the Jedi"NiktoNo. 711901984
K77-Back "Return of the Jedi"8D8No. 712101984
K77-Back "Return of the Jedi"Princess Leia Organa (in Combat Poncho)No. 712201984
K77-Back "Return of the Jedi"Wicket W. WarrickNo. 712301984
K77-Back "Return of the Jedi"The EmperorNo. 712401984
K77-Back "Return of the Jedi"B-Wing PilotNo. 712801984
K77-Back "Return of the Jedi"Klaatu (in Skiff Guard Outfit)No. 712901984
K77-Back "Return of the Jedi"Han Solo (in Trench Coat)No. 713001984
K77-Back "Return of the Jedi"TeeboNo. 713101984
K77-Back "Return of the Jedi"Prune FaceNo. 713201984
K77-Back "Return of the Jedi"AT-ST DriverNo. 713301984
K77-Back "Return of the Jedi"Rancor KeeperNo. 713501984
L79-Back "Return of the Jedi"LumatNo. 936701984
L79-Back "Return of the Jedi"PaplooNo. 936801984
M92-Back "Power of the Force"Luke Skywalker (in Battle Poncho)No. 937101985
M92-Back "Power of the Force"Artoo-Detoo (R2-D2) with pop-up LightsaberNo. 937201985
M92-Back "Power of the Force"RombaNo. 937301985
M92-Back "Power of the Force"AmanamanNo. 937401985
M92-Back "Power of the Force"BaradaNo. 937501985
M92-Back "Power of the Force"Imperial GunnerNo. 937601985
M92-Back "Power of the Force"Han Solo (in Carbonite Chamber)No. 937701985
M92-Back "Power of the Force"Luke Skywalker (Imperial Stormtrooper Outfit)No. 937801985
M92-Back "Power of the Force"Anakin SkywalkerNo. 937901985
M92-Back "Power of the Force"EV-9D9No. 938001985
M92-Back "Power of the Force"WarokNo. 938101985
M92-Back "Power of the Force"Lando Calrissian (General Pilot)No. 938201985
M92-Back "Power of the Force"A-Wing PilotNo. 938301985
M92-Back "Power of the Force"Imperial DignitaryNo. 938501985
N93-Back "Power of the Force" (Not sold in U.S.)Yak FaceNo. 938401985
E16-back "Ewoks"King GorneeshNo. 711201985
E16-back "Star Wars: Ewoks"Dulok ShamanNo. 711501985
E16-back "Star Wars: Ewoks"Dulok ScoutNo. 711601985
E16-back "Star Wars: Ewoks"Urgah Lady GorneeshNo. 711701985
E16-back "Star Wars: Ewoks"Wicket W. WarrickNo. 712501985
E16-back "Star Wars: Ewoks"LograyNo. 712601985
D112-back "Star Wars Droids"Boba FettNo. 392601985
D112-back "Star Wars: Droids"Artoo-Detoo (R2-D2)No. 715601985
D112-back "Star Wars: Droids"See-Threepio (C-3PO)No. 717701985
D112-back "Star Wars: Droids"Thall JobenNo. 717901985
D112-back "Star Wars: Droids"Kea MollNo. 718001985
D112-back "Star Wars: Droids"Jord DusatNo. 718101985
D112-back "Star Wars: Droids"Sise FrommNo. 718201985
D112-back "Star Wars: Droids"Tig FrommNo. 718301985
D112-back "Star Wars: Droids"Jann ToshNo. 718401985
D112-back "Star Wars: Droids"Kez-IbanNo. 718501985
D112-back "Star Wars: Droids"Uncle GundyNo. 718801985
D112-back "Star Wars: Droids"A-Wing PilotNo. 938301985
D2Glasslite "Star Wars: Droids" (Sold in Brazil only) VlixNo. 77750/ No. 5176.151988

In popular cultureEdit

In the 1982 film E.T. the Extra-Terrestrial, Star Wars action figures are included in a scene in which Elliot introduces E.T. to objects in his everyday life. The scene begins with Coca-Cola and extends to fish, PEZ candy, a peanut bank, money, and a Hot Wheels car:

Elliot: "Coke. You see, we drink it. It's a, it's a drink. You know, food. These are toys. These are little men. [Elliot shows E.T. several Star Wars action figures.] This is Greedo, and then this is Hammerhead. See, this is Walrus Man, and this is Snaggletooth and this is Lando Calrissian. See? And this is Boba Fett. See.... and look, they can even have wars. Look at this. [Elliot has the action figures shoot each other.] Look, fish...."

In the 1994 The Simpsons episode "Lisa's Rival," Ralph Wiggum says "I bent my Wookiee" when he falls on his figure of Chewbacca. Ralph also enters a diorama of repackaged Star Wars action figures in a contest. His collection includes Luke Skywalker, Obi-Wan Kenobi and Chewbacca.


Notes and referencesEdit

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