- "Crazy alien!"
- ―A Gran yelling at Marfalump
Behind the scenesEdit
- "The power of the Marfalump idea is it's one, simple idea. It's not about Pepsi or Star Wars. It's about a character that loves both."
- ―A Pepsi spokesperson in "The Birth of Marfalump"
Marfalump was a character created for a tie-in campaign between the 1999 film Star Wars: Episode I The Phantom Menace and PepsiCo. The character was realized as a digital creation by Industrial Light & Magic Commercial Productions, who collaborated with advertising agency BBDO-New York.
Marfalump appeared exclusively in a series of Pepsi television commercials cross-promoting The Phantom Menace's theatrical and home video releases. In the commercials, Marfalump was voiced by Billy West. "Landing," the first commercial to feature Marfalump, began airing in late May 1999. A short documentary called "The Birth of Marfalump" also aired.