Matt Martin is a member of Lucasfilm Ltd., where he currently works as a Sr. Creative Executive and member of the Lucasfilm Story Group. Martin has worked on many projects, including Star Wars: Galaxy's Edge, Star Wars: Galactic Starcruiser, Star Wars: The Clone Wars, Star Wars Jedi: Fallen Order, Star Wars: The High Republic, and many more.


Early Lucasfilm career[]

Martin began his career at Lucasfilm in September 2007 as Lead Buyer/Product Developer – E-Commerce. In that position, Matt managed the exclusive products program, as well as buying and merchandising of licensed products for Lucasfilm's official online stores for Star Wars and Indiana Jones. Additionally, he oversaw every stage of product development, starting from idea generation to concept development, through production, and into product launch and marketing.[1]

Manager and Sr. Executive[]

In August 2011, Martin moved to Manager, Digital Content and Community Relations. There, Martin led and managed strategy of creative content across all of Lucasfilm's digital media platforms including StarWars.com, the Star Wars App, and all Star Wars social media channels. He managed a team of writers, video producers, designers, and a cadre of external contributors to publish creative content across different forms of media. This included video, editorial, audio, in-depth encyclopedia entries, and experimental platforms. The content was curated to be story accurate and relevant to the audience, all while produced according to brand standards. By this time, he was a member of the Lucasfilm Story Group and is responsible for story development and overseeing the adherence to creative direction and narrative continuity across the Star Wars franchise in various media.[1] When he was still a member of the Group, Ashley Eckstein worked with Martin while she was creating the Star Wars Mindful Matters series[3] to ensure authenticity and to make sure all of the episodes were accurate from a Star Wars story perspective.[4] In January 2016, Martin transitioned to Sr. Creative Executive, Franchise Story and Content. In this role, Martin serves as the lead franchise story development executive on Disney Parks and Resorts, ILMxLAB, publishing, and digital media, as well as development executive on video games, animation, and more.[1]

As Sr. Creative Executive, Martin was involved in Star Wars: Galaxy's Edge in Disneyland and Walt Disney World, Star Wars: Galactic Starcruiser, Star Wars Jedi: Fallen Order, Star Wars: Squadrons, Star Wars: Tales from the Galaxy's Edge, Vader Immortal: A Star Wars VR Series, Star Wars: Project Porg, Star Wars: The Clone Wars, Star Wars: The Bad Batch, Star Wars: Visions, Star Wars Galaxy of Adventures, Star Wars: Secrets of the Empire, and the multi-platform storytelling initiative Star Wars: The High Republic. Martin is also currently involved in Star Wars Jedi: Survivor from Respawn Entertainment, an upcoming Star Wars title from Ubisoft, and an upcoming Indiana Jones title from Bethesda Video Games.[1] Additionally, Martin is credited as a Creative Executive for The Book of Boba Fett[5] and Obi-Wan Kenobi.[6]

Mart Mattin[]

In the third season of Star Wars Rebels, Martin's likeness was adopted for a new character, Mart Mattin, whose name is a tuckerization of Martin's name.[7]


Wiki-shrinkable.png This out-of-universe list is incomplete. You can help Wookieepedia by expanding it.
Title Format Date
Star Wars Rebels Season Three Animated TV series September 24, 2016[8]
Star Wars Rebels Season Four Animated TV series October 3, 2017[9]
Star Wars: Secrets of the Empire VR theme park experience
Star Wars Galaxy of Adventures Animated web series November 30, 2018[11]
Star Wars: Project Porg VR video game February 18, 2019[12]
Vader Immortal: A Star Wars VR Series VR video game May 21, 2019[13]
Star Wars: Galaxy's Edge Theme park attraction
The Mandalorian Season One Live-action web-TV series November 12, 2019[15]
Star Wars Jedi: Fallen Order Console, PC video game November 15, 2019[16]
The Clone Wars: Season Seven Animated web-TV series February 21, 2020[17]
Star Wars: Squadrons Console, PC video game October 2, 2020[18]
The Mandalorian Season Two Live-action web-TV series October 30, 2020[19]
Star Wars: Tales from the Galaxy's Edge VR video game November 19, 2020[20]
Star Wars: The High Republic Multimedia project January 5, 2021[21]
The Bad Batch Season 1 Animated web-TV series May 4, 2021[22]
Star Wars: Visions Animated anthology web-TV series September 22, 2021[23]
Star Wars: Battles that Changed the Galaxy Reference book October 28, 2021[24]
The Book of Boba Fett Live-action web-TV series December 29, 2021[25]
Star Wars: Galactic Starcruiser Hotel and theme park experience March 1, 2022[26]
Obi-Wan Kenobi Live-action web-TV series May 27, 2022[6]
Star Wars Jedi: Survivor Video game 2023
Untitled Ubisoft video game Video game TBA


Wiki-shrinkable.png This out-of-universe list is incomplete. You can help Wookieepedia by expanding it.

Notes and references[]

  1. 1.0 1.1 1.2 1.3 1.4 LinkedIn logo.png Matt Martin on LinkedIn (screenshot)
  2. StarWars.com Matt Martin on StarWars.com (backup link)
  3. Harris, Jeffrey: Ashley Eckstein on Her New Star Wars Mindful Matters Project, Potentially Appearing in a Live-Action Series, the Return of Star Wars Celebration (2022-05-11). 411mania.com. 411mania.com. Archived from the original on May 11, 2022.
  4. StarWars.com How Ashley Eckstein Crafted Star Wars Mindful Matters for Fans of All Ages on StarWars.com (backup link)
  5. The Book of Boba Fett logo.png The Book of Boba Fett – "Chapter 7: In the Name of Honor"
  6. 6.0 6.1 Obi-Wan Kenobi new series logo.png Obi-Wan Kenobi – "Part I"
  7. StarWars.com Rebels Recon: Inside "Iron Squadron" on StarWars.com (backup link)
  8. StarWars.com The Rebels Face Grand Admiral Thrawn when Star Wars Rebels Season Three Premieres Saturday, September 24 on StarWars.com (backup link)
  9. StarWars.com Star Wars Rebels: Spark of Rebellion Premieres Friday, October 3 on Disney Channel on StarWars.com (backup link)
  10. 10.0 10.1 StarWars.com ILMxLAB And The Void's Star Wars: Secrets Of The Empire Trailer And Details Revealed on StarWars.com (backup link)
  11. StarWars.com Star Wars Galaxy of Adventures to Debut on New "Star Wars Kids" Website and YouTube Channel on StarWars.com (backup link)
  12. SWYTlogo.png Princess Leia and Han Solo's Wedding, The Book of Boba Fett Finale, and More! on the official Star Wars YouTube channel (backup link)
  13. First look inside the Star Wars virtual reality experience Vader Immortal (2019-05-07). ew.com. Entertainment Weekly. Archived from the original on June 19, 2020.
  14. 14.0 14.1 StarWars.com Star Wars: Galaxy's Edge Opening Dates Revealed on StarWars.com (backup link)
  15. Couch and McMillan, Aaron and Graeme: 'The Mandalorian': Jon Favreau Teases Disney+ Series at Star Wars Celebration (2018-12-10). hollywoodreporter.com. The Hollywood Reporter. Archived from the original on November 13, 2019.
  16. Amazon favicon.png Star Wars Jedi: Fallen Order – PC on Amazon.com (backup link)
  17. StarWars.com Star Wars: The Clone Wars Returns on Disney+ February 21 on StarWars.com (backup link)
  18. StarWars.com Star Wars: Squadrons, a New Space Combat Game, Coming October 2 on StarWars.com (backup link)
  19. StarWars.com The Mandalorian Season Two Begins October 30 on Disney+ on StarWars.com (backup link)
  20. StarWars.com How Tales from the Galaxy's Edge Will Expand the World of Batuu…and Interactive Star Wars Storytelling on StarWars.com (backup link)
  21. StarWars.com Star Wars: The High Republic Sees Revised Release Dates on StarWars.com (backup link)
  22. TwitterLogo.svg Star Wars (@starwars) on Twitter. "Star Wars: The Bad Batch, an Original Series, starts streaming May the 4th on @DisneyPlus." (backup link)
  23. StarWars.com Anime Expo Lite: 20 Things We Learned from the Star Wars: Visions Panel on StarWars.com (backup link)
  24. DK-Logo.svg Star Wars Battles That Changed the Galaxy on Dorling Kindersley's official website (backup link)
  25. TwitterLogo.svg Star Wars (@StarWars) on Twitter. "His story is only beginning. The Book of @BobaFett, an all-new Original Series, starts streaming December 29 on @DisneyPlus. #TheBookOfBobaFett" (backup link)
  26. DisneyParksBlog.png First Voyages on Star Wars: Galactic Starcruiser Begin March 1, 2022; General Bookings Open Oct. 28, 2021 on the Disney Parks Blog (backup link)

External links[]