The journalists, illustrators, and other strategists of the Bureau sought to undo the damage of Imperial propaganda, which portrayed the Alliance as a terrorist organization. They notably distributed over twenty thousand recordings showing telemetry of the destruction of the Death Star over Yavin 4, thus encouraging worlds to create their own messages of rebellion using those images as a basis.
As the war against the Rebellion continued, the Rebel Alliance found its strength in disseminating anti-Imperial messaging in Imperial Academies. Rebel tactics of appealing to ones moral consciousness ran directly counter to the psychological underpinning of Imperial training, which deemphasized the individual.
- Star Wars Propaganda: A History of Persuasive Art in the Galaxy (First mentioned)