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"Smoking does dreadful things to your lungs and is very bad for your heart." [R2-D2 beeps.] "Well, I know I don't have one, but Humans do, and I think we should set a good example."
―C-3PO and R2-D2[src]

A Star Wars–themed public service announcement (PSA) produced by the United States Department of Health and Human Services aired in 1980 and starred the droids C-3PO and R2-D2, who warned children about the dangers of smoking. The television spot consisted of a skit in which C-3PO finds R2-D2 smoking a cigarette, prompting C-3PO to explain the negative physical effects of smoking and how the two of them should set a good example for Humans.

Plot summary[]

In the 60-second version of the PSA, the droid C-3PO is using an electronic device when he begins searching for the droid R2-D2 and sees a puff of smoke behind an aisle. At first he thinks his counterpart is on fire, but then notices the droid smoking a cigarette. C-3PO chastises his friend, telling him that smoking does not make him grown-up and is harmful to the lungs and heart. When R2-D2 beeps a reply, C-3PO says that although R2-D2 doesn't have a heart, Humans do and the droids should set a good example for them. R2-D2 drops the cigarette and C-3PO praises him. He then directly addresses audience and reiterates the points he made to R2-D2, telling them not to smoke. While the words "A message from a distant galaxay [sic] far, far away" appear, C-3PO asks if R2-D2 believes that he really doesn't have a heart.[2]

In the 30-second version of the PSA, C-3PO finds R2-D2 with a cigarette and orders him to put it down because it is dangerous. He explains that it doesn't make him grown-up and is harmful to the lungs and heart. When R2-D2 beeps a reply, C-3PO says that although R2-D2 doesn't have a heart, Humans do and the droids should set a good example for them. R2-D2 drops the cigarette and C-3PO praises him. While the words "A message from a distant galaxy far, far away" appear, C-3PO directly tells the audience: "Please, don't smoke."[2]

Development and release[]

The PSA was distributed by the US Department of Health and Human Services in 1980.[2] According to C-3PO actor Anthony Daniels, he wrote the commercial himself during a hospital stay that forced him to miss the 1980 premiere of The Empire Strikes Back.[1] Daniels said the PSA was intended to be aired again in 1997, but it was deemed to be promoting the Star Wars Special Edition Trilogy, which disqualified it as a PSA.[3]

Appearances[]

By type 
Characters Creatures Droid models Events Locations
Organizations and titles Sentient species Vehicles and vessels Weapons and technology Miscellanea

Characters

Droid models

Locations

Sentient species

Miscellanea


Sources[]

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